Outdated services, staff details, locations or pricing create support work and weaken trust. If routine edits are difficult, the content model and publishing workflow may need attention as much as the visual design.
Mobile tasks are frustratingCheck navigation, forms, product cards, tables and checkout on a real phone. Small text, overlapping controls and fixed-width layouts are strong signals that the site is losing mobile visitors.
Performance has become inconsistentLarge images, unused scripts and accumulated plugins can slow down key pages. Measure representative pages and fix the causes while preserving important functionality rather than applying cosmetic optimisations alone.
Accessibility was not designed inEvery visitor should be able to identify headings, understand links, use forms with labels and navigate with a keyboard. Contrast, focus states, alternative text and reduced-motion support should be part of the design system.
The site no longer supports conversionA modern website needs clear journeys for enquiries, purchases, account access and support. Viewertech approaches a refresh by confirming business outcomes, content ownership and integrations before redesigning the visible interface.
Talk to ViewertechFor practical guidance tailored to your organisation, contact the Viewertech team.